Learning about Paul Rand is probably one of the best ways for a graphic design student to learn appreciation for graphic design done now as well as in the past. Born Peretz Rosenbaum on August 15th, 1914, he’s most reknowned for his corporate logos. He was one of the originators of the Swiss Style of graphic design. Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). He always signed his work as a way to publicize himself, even though Rand’s work could easily be identified without his signature. Paul Rand.

Jobs was pleased; just prior to Rand's death in 1996, his former client labeled him "the greatest living graphic designer.

Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. It certainly is inspirational. [. Paul Rand tribute animation by Imaginary Forces, Posters by Paul Rand for sale at internationalposter.com, Canvas by Paul Rand for sale at artgroup.com, Steven Heller interviews Paul Rand, part 1 of 7 (youtube), Interview with Steve Jobs about the Next logo (youtube). It was originally ment to be a temparary remedy, but it made the storefront much more visually appealing. He is an idealist and a realist, using the language of the poet and business man. <3. That’d be superb. If you truly understand what a logo is and is not capable of doing, then your designs will always have the simplicity that we all celebrate. Thanks for all those other links – off to read about Enron and Rand’s unsuspected prediction of that company’s fate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.”, “A logo does not sell (directly), it identifies.”, “I do not use humour consciously, I just go that way naturally. “Simplicity is not the goal. The Apple founder described the designer as “a very deep, thoughtful person who’s tried to express in every part of his life what his principles are.

They were in need of a makeover. Saul Bass, Milton Glaser and Paul Rand are something like the holy trinity of 20th century logo design. Love this print inspired by Rand! [4] "His remarkable talent for transforming mundane photographs into dynamic compositions, which ... gave editorial weight to the page" earned Rand a full-time job, as well as an offer to take over as art director for the Esquire-Coronet magazines. That Ford logo is gorgeous! Saul Bass is easily my favorite of the three. Known as the Modernist Master, this American designer is a legend in corporate branding. His covers were a homage to the bauhaus-ideas. By the late 1940’s Rand as a name had become so popular that he demanded that Weintraub give him double the pay for half the time. Inspirations Paul Rand believed that good design was a way of life.

Rand was not an art-director in the traditional sense, he developed the ideas and most of the artwork himself. [6], The cover art for Direction magazine proved to be an important step in the development of the "Paul Rand look" that was not as yet fully developed. Check it out. CORPORATE IDENTITY .] But at the same time he would explain what was wrong. Great quotes and great info here. The result was inexpensive and attractive. Rand designed packaging and marketing materials for IBM from the early 1970s until the early 1980s, including the well known Eye-Bee-M poster. Between them, they branded a staggering number of the world’s biggest companies, from AT&T to IBM. He is able to analyze his problems but his fantasy is boundless. Paul Rand, born Peretz Rosenbaum on august 15, 1914, was raised in a strict Orthodox Jewish home in Brooklyn, New York. The late designer’s inventiveness and passion for the work have made him a well-loved figure in the industry. In Thoughts on Design Rand would explain that “the real difference between modernism and traditional design lies in the way an image is placed on a sheet of paper.”. Alex contributes from New York City on topics ranging from branding and typography to the history of design. Atop of this, he is also one of the principal originators of the Swiss Style in graphic design. It pains me when people don’t understand why the simple stuff works…’but it isn’t busy enough’, or even better when you know they’re trying so hard to find fault but for some reason can’t. For every product he defined the problem and costumized a solution. Rand presented complex ideas to something visually appealing and palatable to the eyes of the market.

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