He says that there is a huge market gap within the tile industry and that is where Kale comes in. Kale and Ikea collaborated in the redesign of IKEA Turkey stores. there will be a significant and as per the claims made in the article, he should immediately start localization. Beginning with only one store in Lahore in 2016, over a span of just 4 years, Kale has become a market leader within the imported tile segment in Pakistan. 71 Main Boulevard, Sector H, Phase 6, DHA, Lahore. As the Kale of these lands, we celebrated our 61st birthday with great excitement at the 27 July 2018 Ceramics Festival. Due to this commitment, Kale currently holds the world record for the world’s thinnest tile, Kale Sinterflex Tile, which is ultra-durable and is just 3mm (millimetre) thick. CONTACT. From there, he says, he learned all there is to learn about running a business and finally in 2014 he decided that he wanted to leave a lasting impact on the Pakistani economy and industry through his own venture, Kale, and job creation for the society. Embarking on a journey to evolving Pakistan’s tile industry. The majority of the undocumented economy, Hassan states, is because of tax evasion and that too has been created by the government itself. Meet Hassan Shah, CEO of Kale Pakistan, a man with a simple mission to revolutionise the tile industry in Pakistan by introducing Kale, a Turkish ceramic company, which not only manufactures tiles but provides complete sanitary solutions. He says that, “when you travel abroad you see all these beautiful buildings that use state of the art materials but most importantly the exterior of these buildings is just magnificent. Kale’s single location plant is also the largest manufacturing plant in the world. Business, Economic & Financial news by 'Pakistan Today'. We offer Chinese tiles in peshawar can you please send me the catalogue we may have a deal 03319515228 my WhatsApp, I will provide the time ceramics and master tiles in lahore anyone purchase this tiles in cheapest rate then you will contact on my whatsapp num: 03084044323, The writer currently serves as the Content Manager at Profit by Pakistan Today and is an economics graduate from Leeds Business School in the UK. Turkey's leading ceramics brand Kaleseramik continues to lead the industry with the innovations it implements in the field of retail. The company has grown so much since that it has investments in machinery and equipment manufacturing, defense, chemistry, electrical appliances, energy, information technology, transportation, tourism, and food industries, compromising 17 companies across these sectors. He says that he always wanted to be in the B2C (business to consumer) segment rather than B2B (business to business) and at the time the construction industry seemed like the perfect choice. Unlike these suppliers, Kale has full authority over the stock and the designs because they are the manufacturers and have full control over supply. “We at Kale are on a mission to move beyond from just being the market leaders in the imported tile segment. By the end of 2013, Kale signed the contract. Hassan says that it is a famous saying within the tile industry that you might finish all your production during the day and by the end of the day you might come to know that all of your tiles are defective and it is nothing more than a graveyard of defective tiles. 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Moreover, other tile retailers import from various companies and can only provide a limited amount of stock, which can be a big hurdle for consumers since they then have to either choose different designs altogether or have to adapt with whatever they get. Contact number 03084094137, We need to get the catalogue. [email protected] +92 – 042-37525617 +92 – 042-37525618 ... creating a bench mark in the history of Pakistan with a huge capacity for producing international standard tiles. Meanwhile, the installed capacity in Pakistan is only 70 million square metres in Pakistan. Kale is a Turkish tile and ceramic giant that operates in Pakistan through a similar model to franchising. One of the world’s leading ceramics manufacturers with 62 years of experience and a record of innovation... Kitchens advance with porcelain countertops! Hassan works as their local partner for the local region. We live and breathe customer support and service. Since then, it has become an industry giant locally and internationally with its investments. Hassan says that at the time Chinese tiles were being sold at around Rs1,500 per square metre and Spanish tiles were being sold at around Rs3,000, so there was a market gap between Rs1,500 to Rs3,000 per square metre which served as the perfect starting point for Kale Pakistan. But that is not enough. It’s also one of the very few tiles that come in a 1 metre by 3 metre length, with virtually no seams, grooves and joints allowing more beautiful and minimalistic designs. 188 Feroze Pur Road, Lahore +92 - 042-37525617-20; We have purchased Kale tiles for our bathroom and all the tiles are stained and cannot be removed even with high class cleaners . While Hassan Shah, CEO of Kale Pakistan, and his team manage the day to day operations of the business locally, Kale Turkey is in full control of the product, the marketing and the overall outlook of the company.

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