“One of the biggest issues with growing a company and achieving success is scalability. publishing, Related: Why You Should Follow Your Instincts to Do Something Different. platform3. Consider what’s on the rise, and from there, think deeply about where your expertise lies and what you bring to the table besides what everyone else does. advertisers3. “As you become more successful, it's because your consistency continues to hold true, allowing more people to rely on your great output.”. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! While being innovative tells customers you can do something new once, being adaptive tells them you can continue to keep up with the market’s demands. Here's why you shouldn't. CB Insights also detected upticks in healthcare and biotechnology terminology, virtual reality and words related to artificial intelligence. In today’s world of fast-moving change, being able to innovate is great -- but disrupting a whole industry tells the world a company is truly worth watching. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else. solar5. ingredients5. technically adverb. Consumers value businesses with clear brand values that they maintain consistently in both their actions and their messaging.”. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. The word “social” showed up in 12 percent of company descriptions in 2010, but in 2016, it’s only found in 4 percent. “The single and most powerful element that any successful company can have is adaptability,” says Michael Hsu, founder and CEO of autonomous accounting firm DeepSky. Smart entrepreneurs understand the importance of differentiating themselves -- and the opportunities and risks that come with jumping on a bandwagon. market9. To me, innovation and making improvements are fine, but getting to the root of an issue and providing a completely novel solution sets the good apart from the great.”. That kind of disappointment can quickly kill your enthusiasm for the brand. Commonly used words are shown in bold.Rare words are dimmed. tap4. technology4. help10. These are the 10 terms that showed up most often in early-stage VC-backed startup descriptions between 2010 and 2016:1. app2. However, it’s especially critical for those in recruiting / talent acquisition since your everyday work requires you to both identify gaps in your internal culture While “email” has fallen, “Slack” and “messaging” have gained momentum, indicating a new era of workplace communication. They poke fun at the startups whose descriptions echo one another and tell outsiders very little about what the company actually does. The HBO comedy Silicon Valley does a spot-on job of parodying the jargon-filled, optimistic mission statements of tech companies (whatever “minimal message-oriented transport layers” are). Start studying adjectives to describe technology. All rights reserved. This is true for marketing, supply chain, technology, operations, execution, finance and any other area of a business that you can think of. What works for investors may work equally well for business owners. artificial intelligence7. self-financing adjective. reality8. tech noun. For long-term success, it’s essential that a business can build trust with customers, and the easiest way to do that is to show who you are and what you care about. involving science or industry. in a way that involves the practical use of skills, processes, machines, … In highly political environments, your word choices may be used against you. Of, relating to, involving, or caused by technology, especially modern scientific technology. founder and CEO of content marketing solution MRR Media, founder and CEO of autonomous accounting firm DeepSky. Selective listening: a bad habit or a skill? mobile. Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. Still describing your startup as an 'app' company? KTSDESIGN | Getty Images. If a business is not scalable, it is bound to die,” says Duran Inci, co-founder and COO of digital marketing and technology company Optimum7. Suneera Madhani, co-founder and CEO of financial services company Fattmerchant, says, “I think the mark of a truly successful company is its ability to disrupt an industry. solution6. technical adjective. manage8. Image credit: Using natural language processing, researchers aimed to determine which descriptive terms are hot with founders and investors and which are going out of fashion. This material may not be published, broadcast, rewritten or redistributed. Regardless of industry, companies should always think ahead to what’s next. He adds, “Being innovative is great on the creative side; however, without the right execution and checks in place, a business will never scale or grow.”. Explore our giveaways, bundles, "Pay What You Want" deals & more. The instant popularity of the website drove it to expand and become accessible to other universities, then high schools, and selected companies such as Microsoft and Apple. Microsoft9. “Technology and marketplaces change so fast and so often that companies that are able to move, change and adapt fast win the game,” says Hsu. Plus, enjoy a FREE 1-year. Cookies help us deliver our services. business relating to companies that are looking for other companies to buy, or are showing this type of behaviour. To be sure, a lot has changed over the course of this decade, which is why CB Insights also tracked the popularity of terms over time. a self-financing organization, business etc earns all the money that it needs to pay its own costs. Below, six entrepreneurs share the words they find most compelling in describing a company that’s truly shaking up its industry -- and proving its staying power. You don’t want to be the last one to the party once your competitors have already established themselves in a given niche or investors and customers have moved on. data7. Are you tired of using the same old business buzzwords hundreds of times a month? Instead of following the latest trends, consider how to set your business apart from the rest. natural language4. It takes dozens of skills to be a good public speaker. carbon6. Understanding and articulating your company culture is important for many people within an organization, whether you’re a senior leader or a member of middle management, human resources, marketing, or otherwise. Even though “app” and “mobile” are among the top 10 most commonly used terms since 2010, both are already losing steam, reaching their peaks in 2013 and 2012 respectively. Here are the top 10 terms that have increased the most in the past six years:1. virtual reality2. Click on a word above to view its definition. self-service adjective. “Through this lens, we can see how the challenges startups aim to solve and the solutions they aim to bring to market are changing,” CB Insights published on its blog. Entrepreneur Store scours the web for the newest software, gadgets & web services. “Therefore, being able to adapt is essential for success. informal relating to or involving tech. Kim Kaupe, co-founder of superfan-focused entertainment agency ZinePak, says, “The most successful companies are consistent; there's a reason why a McDonald’s burger in Atlanta tastes the same as one in London or Hong Kong.”, “Consistent, amazing output -- whether you are an app, tech platform or product-based business -- is the core reason consumers keep coming back to your brand,” says Kaupe. The fundamental basis of all soft skills. Trendspotter CB Insights analyzed the bios of thousands of companies that have received a first round of venture capital funding since 2010. The first taste of success is great, but can your company survive a period of rapid growth? “In terms of investing, the contrarian assumption is that markets are efficient and crowded. “One important factor that distinguishes a successful brand is authenticity. Learn vocabulary, terms, and more with flashcards, games, and other study tools. social network8. That’s why Karl Kangur, founder and CEO of content marketing solution MRR Media, puts authenticity first. cyber6. So what descriptions, when applied accurately, can really set your business apart from the pack? Therefore, bargains can be had on equities that the rest of the market has snubbed,” notes Ryan Bradley, partner at personal injury law firm Koester & Bradley, LLP. automates9. Related: VCs Share 3 Secrets for Mastering Any Niche. sensors10. The critical skills that define leadership and creativity. Business is notorious for unimaginative vocabulary. In today’s business world, where new technology is infiltrating every field from finance to fast food, it seems as though every company under the sun is labeling itself as “innovative” when trying to attract new team members and new clients. service5. CB Insights found that “Twitter,” “Facebook,” “social network” and “social media” are among the top 40 terms on the most rapid decline over the past six years. Mark Zuckerberg is credited as founding Facebook in 2004 when he launched a website called "thefacebook," which was designed for the exclusive use of Harvard students. Included below are past participle and present participle forms for the verb technologize which may be used as adjectives within certain contexts.

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